Mark Zuckerberg
CEO of Meta, which is investing tens of billions into AI and AI agents.
Mark Zuckerberg is the co-founder and CEO of Meta, the company that owns Facebook, Instagram and WhatsApp. In recent years he has redirected much of Meta’s enormous budget toward artificial intelligence, including a costly push to build AI agents that can act on a user’s behalf.
He matters to AI watchers because Meta operates at a scale few companies can match, and because Zuckerberg has been unusually willing to spend, and occasionally to admit when the spending has not yet paid off. His candid acknowledgement that agents are harder to build than promised was a rare, useful reality check in an industry prone to overselling.
Meta is also notable for releasing some of its models openly, a strategy Zuckerberg has defended as good for both the company and the wider field.