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Seedance

ByteDance's AI video-generation tool at the centre of a Hollywood dispute.

Seedance is an AI video-generation model made by ByteDance, the company behind TikTok. It can produce short video clips from text or image prompts, and it has become good enough to attract serious professional interest.

That has made it a flashpoint in the entertainment industry. Some Hollywood studios have sent cease-and-desist letters seeking to block it, even as, by some reports, they quietly tolerate its use in practice. The contradiction captures the industry’s split attitude toward AI video: too useful to ignore, too controversial to embrace openly.

Seedance illustrates the broader questions AI-generated media raises around copyright, consent and the future of creative work.