Adobe Firefly
Adobe's family of generative AI models and the app that bundles them, sold on the promise that the output is safe to use commercially.
Firefly is Adobe’s own line of AI models for images, video, speech, music and sound effects, plus the web and mobile app you use them in. The selling point is less the quality than the paperwork: Adobe trained the models on licensed and public-domain material and tells customers the results are cleared for commercial use, which is exactly the assurance a marketing team needs before putting anything in a paid campaign.
Firefly has also turned into a front end for other companies’ models. Alongside Adobe’s own, you can pick engines from Google, Kling AI, Luma AI and Runway inside the same app, and Generate Speech offers an ElevenLabs voice model next to Adobe’s. That is a deliberate bet: creatives want one place with clear rights and a choice of engines more than they want the single best engine with murky rights.