← Glossary Company
Apple
The iPhone maker, known for running AI directly on its devices.
Apple takes a different path from most AI companies: instead of one big chatbot, it builds AI into iPhones and Macs so that as much as possible runs on the device itself rather than in the cloud.
That on-device approach has a simple benefit for everyday users: your data stays with you, and the AI comes to where your files already are.
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